Marketing – how to crack the Marketing code

Enjoy Marketing - Crack the Marketing Code

Everyone hates marketing. Selling sends shivers down their spine. How do you cope with it, how do you even start. Well I have a system that has managed to crack the marketing code

It is even a ‘warm marketing method’

The first week you are only allowed to contact people you know and like and you must try to attend at least one networking meeting – even if it is only to eat the nibbles.

It goes something like this.

Monday – The tip here is to make it Monday afternoon as Monday morning is normally busy.

Mail your three favourite clients and make sure that everything is OK. If you are not doing anything for them, ask if there is anything they need and end the conversation by hoping they have a good week. Now I am sure you know who the socialisers are so choose them. Quick chat, remind them you exist and off you go.

Total time – 30 minutes max. Now how scary was that?

Tuesday

I normally collect items from the Internet or articles from magazines that relate to my clients business if I see them. E-mail or post the articles,

If you e-mail the article, just add a note saying you saw this and thought of them. If you are posting an article, just put a ‘sticky’ on it with a hand written note in the same vein. Again only 30 minutes.

Wednesday

If you have not joined a business breakfast club look out for networking meetings and try to get to one at least twice a month. Have a bit of lunch and a chat. Spend time listening to what people say if you are new and try to get as much information out of them as you can.

Get their business card and before you leave the car park, write on the back, date, where met and what they do. You can now add them to the Tuesday pile to look out for interesting articles or anything that will interest them. People love being remembered. Put their need before yours as you need the work.

Thursday

Weekly e-mails to regular clients asking if they have anything they may want you to do as you are updating your diary. I only have to announce that I am going on holiday to be overwhelmed with work.

Friday

Get your diary and write down what you are going to do next week. Write up the details of this week’s endeavours in a contacts system such as Outlook.

This set of actions repeated week after week will flood you with new contacts and work. You are building a reverse pyramid of contacts. Contacts know people – their contacts and that is where I get most of my work from.

Half an hour a day is all it takes to crack the Marketing Code