Friday, 25 May 2007

How one article and a bit of advice pulled in $2000

$2000 from one article - and I have the testimonial to prove it...

Writing clear informative articles is a well known and underused method of marketing your website. It can also work for direct marketing from the article.

I am known for my ‘off the cuff’ marketing techniques. If a colleague says she has very little work I normally come up with a gem of an idea. It goes along the lines of ‘Why don’t you write an article?’ One of my colleagues got so fed up with this constant reply she did. The result was a $2000 contract direct from the first article.

She is now writing articles on a regular basis, getting work in on a regular basis and so grateful that she gave me a testimonial – but better than that she is now a Platinum writer for Ezinearticles.

To me this is not shameless advertising, this is explaining what you do and how you do it in a simple and well written way. If your work depends on something being completed correctly, what better than to write an article. A search by client who is ‘lost’ in the technicalities, finding an article which explains what they do and how they do it in plain English will probably get you that client as they know you have the knowledge.