What is on YOUR Business Card?

How do we make Business Cards ‘sticky’?

Well not cover them in food obviously but lets think about the blank side. It does not cost very much to get the blank side of the card printed and this on its own can make the card useful to its recipient.

When I think back to the cards that I have kept the following comes to mind:

• Appointment cards from hairdressers or anyone else you make an appointment with on a regular basis. A simple calendar that they can just tick the date.
Now when we think about this, you have a handy little calendar in your pocket or purse. No need to take out your electronic or paper diary when you need to check the day of the week.

• Important dates in your clients relationship to you. If you do accounts you can list the dates to ensure that the legal deadlines are met. You can also put a note in your diary to contact them a good time before these deadlines.

• A special offer. Now I used a hairdresser for years. Suddenly she gave me a card that said on the back I would get a 25% discount if I visited on certain days. I changed my normal appointment to one where I would get a discount. These were obviously times when she was not busy.

Get Inventive, Get Known for YOUR Cards

When the time comes to empty out your briefcase, purse or just a pocket full of business cards that you got at a networking meeting, if you are like me you give them the once over before deciding what to do with them. They all go into my CRM database BUT the ones with the interesting information then go into my card book and not the bin. The calendar goes into my purse etc.

Make the back of your card stand out as much if not more than the front. Buy in small quantities and start a trend where clients and prospective clients automatically turn your card over to see what gem you have come up with this time.